Assignment: Typographical Hierarchy Layout Exercise

This mini assignment lets you practice the principles of visual hierarchy.

Purpose

Demonstrate knowledge of typographical hierarchy.

Task

Using what you learned from the readings and video lectures, download Type-Exercise-2023.docx and format it. You can use either inDesign, Illustrator or Word.  The objective of this exercise is to make the unformatted text easier to read using the principles of typographical hierarchy. 

Submission Requirements

PDF File Uploaded to this assignment.

Criteria for Success

  • Text should be legible
  • There should be multiple size fonts used
  • Maximum of 3 fonts
  • Turning it in on or before January 11th

Submitting your Assignment

Save your file to your computer. In the box below, Click on “Browse” and find your file on your computer. Next, click on “Upload”. You will see a notice stating your project is waiting for review. Click on “Mark as Complete” to finish.

  5 (12.5 pts) 4 (8 pts) 3 (6 pts) 2 (4 pts) 1 (0 pts)
Legibility The typefaces chosen are easy to read.  They are not kerned too tight/loose. The leading isn't too large so that it is disconnected or too small that the ascending and descending letters are touching.  The tracking isn't set, so there is too much spacing between the letters and words. Or too little space that everything is too close together. The typefaces chosen are easy to read, and the kerning, leading, and tracking are correct. Some text contains widows and or orphans. The typefaces chosen are difficult to read. Ascending or descending letters are touching. Kerning is too tight or too loose. Excessive widows or orphans. Too many fonts are used. Document used headline typefaces for body copy.  Ascending or descending letters are touching. Kerning is too tight or too loose. Tracking is set incorrectly. Excessive widows or orphans. Too many fonts are used. The content was not legible.
Typographical Hierarchy The document contains headlines that are clearly recognizable. The document contains varying weights and sized text. There is chunking used, and items are connected.  The document contains headlines that are clearly recognizable. No chunking is used. The document contains varying weights and sized text. The document doesn't flow very well and lacks variety in typeface sizes. No variety of typeface size or weight. Chunking is not present. No formatting is present. 
File Type File is the correct file format. File is the wrong format or can't be opened.
Color and Contrast There is proper contrast and the colors chosen are pleasant to view. The contrast could use some work. Colors clash and contrast is not present in some places. Design does not have proper contrast and color choices clash or do not work well together. Poster lacks contrast and colors clash.
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